Detty December Emerges as Growth Engine for West African Leisure Economies

Detty December Emerges as Growth Engine for West African Leisure Economies

As the year draws to a close, cities across West Africa come alive — not just with festive spirit, but with significant economic energy. The seasonal phenomenon known as Detty December — a period of heightened celebrations, return‑home gatherings by diaspora communities, concerts, nightlife, and holiday tourism — continues to cement itself as a major driver of leisure‑economy growth in the region. In 2024 the economic impact was especially pronounced in Lagos, where official figures…

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